Privacy Policy

1. Information We Collect

1.1. Information You Provide

When you register for an account or communicate with us, we may collect personal information such as your name, email address, phone number, and any other information you choose to provide.

1.2. Automatically Collected Information

We may automatically collect certain information about your use of ZeroMiss Local, such as your IP address, device information, browser type, and usage data through cookies and similar technologies.

1.2.1. Widget Analytics Data

When our widget loads on a Business User's website, we automatically collect anonymized analytics data to help Business Users understand widget performance and visitor engagement. This includes:

• Page URL and title where the widget was loaded
• Referring website or source
• Session identifiers (anonymized)
• Widget interaction events (views, opens, but not submission content)
• Browser and device type
• Geographic region (country/state level only)

This analytics data is completely anonymized and is never linked to any Lead submission data or personal information. It is used solely for aggregate reporting on click-through rates and widget performance. We retain this anonymized analytics data for a maximum of 6 months, after which it is automatically deleted. This data collection is limited to visitors from the United States and Canada.

1.3. CRM & Business Integration Data

When you choose to integrate our Service with your CRM system, we may access and process data from your connected CRM platform. This may include:

• Client contact information
• Service history and records
• Quote and invoice data
• Job and appointment details
• Other business data available through your CRM's API

This integration is opt-in, and you maintain control over what data is shared. You are responsible for ensuring you have the necessary rights and permissions to share this CRM data with our Service.

1.4. Customer Data

As a provider of email marketing and text message communication services, we may collect and process customer data on behalf of our clients. This may include email addresses, phone numbers, and other contact information of our clients' customers.

1.5. Inbound Call Recording Data

When a Business User enables the AI Voice Inbound Call Handler we collect:

• Caller phone number and call metadata (start/stop time, duration)
• Full audio recording of the call
• AI-generated transcript of the audio

This information is required for the Service to function as a live answering service.

1.6. Google Calendar Integration Data

When you connect your Google Calendar to ZeroMiss Local, we request access only to your calendar's free/busy information (scopes such as https://www.googleapis.com/auth/calendar.freebusy). We synchronize and securely store the time ranges marked as busy on your calendar. We do not access, store, or transmit any other event details - including event titles, descriptions, attendee lists, or locations. Busy‑time blocks are used exclusively to power our scheduling features and prevent double‑booking. This information is treated as "Google user data" and is never sold or shared with third parties.

Google Workspace APIs (including the calendar data shared with ZeroMiss Local) are not used to develop, improve, or train generalized AI and/or ML models.

2. How We Use Your Information

2.1. Usage Purposes

We may use the information we collect for the following purposes:

• To provide, operate, and maintain ZeroMiss Local
• To communicate with you about your account and provide customer support
• To personalize and improve ZeroMiss Local and our services
• To analyze usage trends and enhance the security of ZeroMiss Local
• To comply with legal obligations and enforce our agreements
• To send email marketing and text message communications on behalf of our clients

3. Sharing of Your Information

3.1. Sharing Conditions

We may share your personal information in the following circumstances:

• With service providers who assist us in providing ZeroMiss Local and related services
• With affiliates and subsidiaries for the purposes described in this Policy
• In response to legal requests or to protect our rights or property
• With our clients, in the context of providing our email marketing and text message communication services
• With the Business User that enabled the AI Voice Inbound Call Handler, we share the associated call recordings and transcripts.

3.2 Third-Party Services

• No mobile information will be shared or sold to third parties or affiliates for marketing or promotional purposes.
• For details on SMS and mobile information practices, see Section 12.2 (SMS & Mobile Information Use).

4. Data Retention

4.1. Retention Period

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

4.2. Analytics Data Retention

Anonymized widget analytics data collected for performance monitoring is retained for a maximum of 6 months. This data is automatically purged after the retention period expires and cannot be recovered.

4.3. Outbound Click-to-Call Retention

Outbound click-to-call metadata, recordings (when enabled), and related transcripts/summaries are generally retained for up to 12 months unless a longer retention period is required by law, required to resolve a legal dispute, or requested by the Business User for lawful business purposes.

4.4. Email Campaign Data Retention

Email campaign and AI email qualification records are generally retained for up to 12 months unless a longer period is required by law or legal process.

Unsubscribe and suppression records may be retained longer where necessary to enforce opt-out requests, prevent unlawful re-contact, and demonstrate compliance with applicable email laws.

5. Your Rights

5.1. Access, Correction, or Deletion

You have the right to access, correct, or delete your personal information. You may also have the right to object to or restrict certain processing activities.

5.2. Opt-out for Email and Text Messages

For users receiving email marketing or text message communications through our services, you can opt-out by following the instructions provided in those communications.

5.3. SMS Opt-in and Opt-out Rights

By replying YES to our missed call text message, you provide explicit consent to receive further text messages related to your inquiry.

If you no longer wish to receive text messages from us, you may opt out at any time by replying STOP.

Opting out of SMS communications does not affect other forms of communication such as email, unless explicitly requested.

6. Security

6.1. Protection Measures

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

7. Third-Party Services

7.1. Third-Party Links

ZeroMiss Local may contain links to third-party websites or services that are not owned or controlled by Vital Shelter LLC We are not responsible for the privacy practices of such third parties.

8. Children's Privacy

8.1. Intended Audience

ZeroMiss Local is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under the age of 13.

9. Changes to This Policy

9.1. Policy Updates

We reserve the right to update or modify this Policy at any time. We will notify you of any material changes by posting the new Policy on this page.

10. Contact Us

10.1. Inquiry

If you have any questions or concerns about this Policy, please contact us at support@ZeroMisslocal.com

11. Cookies and Similar Technologies

11.1. Online Tracking

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

11.2. Email Tracking

Our email campaigns may use tracking technologies such as web beacons, pixels, and other similar technologies to automatically collect certain information such as your IP address, browser type and version, and email engagement statistics.

11.3. RB2B Visitor Identification

We use RB2B cookies and IP-address look-ups to deanonymize website traffic and identify the companies visiting our site for B2B sales outreach. RB2B sets first-party cookies that persist for up to 12 months. You can opt-out of RB2B tracking by visiting the opt-out page linked in Section 11.1.

11.4. Widget Session Tracking

Our chat widget uses first-party cookies and local storage to track anonymized session data on Business Users' websites. These session identifiers help us understand visitor engagement patterns and calculate conversion metrics. These cookies do not contain any personal information and expire after the browser session ends or within 36 hours, whichever comes first. The session data associated with these cookies is retained for a maximum of 6 months.

12. SMS and Email Communications

12.1. SMS Services

We use third-party service providers, including Twilio, for our SMS services. Twilio acts only as a service processor on our behalf. When using our SMS services, standard message and data rates may apply.

12.2. SMS & Mobile Information Use

We collect mobile phone numbers only when a user voluntarily provides them to receive communications related to their inquiry, including service updates, estimates, scheduling, follow-up messages, and Google review requests. Mobile phone numbers, messaging data, and SMS consent are used solely to provide these requested communications.

We do not sell, rent, license, share, or transfer mobile phone numbers, messaging data, or SMS consent to third parties or affiliates for any marketing or promotional purposes. SMS consent is not shared with third parties.

We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors in support services, such as customer service. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

12.3. Compliance with Laws

For both SMS and email communications, we comply with all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act.

12.4. Opt-out Options

You can opt-out of receiving SMS messages by replying STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent from us. To opt-out of email communications, click the "Unsubscribe" link at the bottom of any marketing email we send.

12.5. Missed Call SMS Notifications and Lead Qualification

• If you call our business and we are unable to answer, we may send an automated text message to notify you of the missed call and offer further assistance.
• If you wish to continue the conversation via text, you may reply YES to opt-in. Once opted in, we may ask a series of questions to help qualify your inquiry.
• You can opt out at any time by replying STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message you receive from us.
• Standard message and data rates may apply.

12.6. Email Campaign Compliance and Opt-Out

For email campaigns sent through ZeroMiss Local, Business Users are responsible for complying with applicable email laws (including CAN-SPAM), maintaining lawful recipient lists, and ensuring required sender disclosures are included.

We enforce unsubscribe handling in campaign workflows, and recipients can opt out by using unsubscribe links included in campaign emails.

13. Customer Data Notice

13.1. Data Processing

We process and store customer data on behalf of our clients who use ZeroMiss Local for their email marketing and text message communications. This data is processed in accordance with our agreements with our clients and this Policy.

13.2. Client Inquiry

If you are a customer of one of our clients and have questions about how your data is being used, please contact the client directly. Vital Shelter LLC acts as a data processor for our clients, who are the data controllers of their customers' information.

13.3. Data Usage

We do not use the customer data we process on behalf of our clients for our own purposes or sell this data to third parties.

14. Business User Information and Marketing

14.1. Additional Information

For Business Users of our Service, we collect and process additional business-related information including:

• Company name, logo, and trademarks
• Business contact information
• Success stories and testimonials
• Performance metrics and case studies
• Other business-related information you provide to us

14.2. Marketing Rights

As detailed in our Terms of Service, Business Users grant us certain marketing rights to use this information. We may use this information for:

• Marketing and promotional materials
• Website content and presentations
• Case studies and testimonials
• Social media content
• Sales and marketing communications

14.3. Marketing Discretion

While we have the right to use this information for marketing purposes, we will:

• Exercise reasonable discretion in how we present your information
• Maintain the accuracy of any claims or statistics we publish
• Remove or modify content upon reasonable request
• Not intentionally present your business in a negative light

14.4. Marketing Inquiry

If you have concerns about how your business information is being used in our marketing materials, please contact us at support@ZeroMisslocal.com.

15. AI Voicemail Processing and Storage

15.1. Voicemail Collection and Processing

Our Service processes voicemails through the following workflow:

• Recording of incoming voicemail messages
• Automated transcription of voicemail content
• Secure transmission of transcriptions to our AI system
• AI analysis of transcribed content for informed follow-up
• Generation of appropriate AI responses based on voicemail content

15.2. Purpose and Legal Basis

We process voicemails to:

• Enable our AI agents to provide informed follow-up communications
• Maintain context of lead interactions
• Ensure appropriate response to lead inquiries
• Improve service quality and response accuracy
• Enhance lead qualification process

15.3. Security and Protection

All voicemail data is protected by:

• Industry-standard encryption during transmission and storage
• Secure transcription processes
• Limited access controls
• Regular security audits
• Compliance with data protection regulations

15.4. Data Retention and Rights

Our voicemail handling policies include:

• Standard retention period of 12 months for recordings and transcripts
• Access controls limiting data to authorized personnel and systems
• Secure deletion when no longer needed
• Right to request copies of stored voicemail data
• Right to request deletion of stored voicemail data
• Regular review of retention needs and security measures

15.5. Inbound Call Recording Retention

Audio recordings and transcripts generated by the AI Voice Inbound Call Handler are retained for 12 months (unless a longer period is required by law) and then securely deleted.

15.6. De-Identified Transcript Re-Use

After 12 months we auto-delete the original audio and any transcript that still contains direct identifiers (phone numbers, names, addresses). We may retain and use de-identified or aggregated versions of the transcripts indefinitely to improve our AI models and analytics. Business Users can opt out of this secondary use by coontacting us at support@ZeroMisslocal.com; opting out does not affect core call-handling functionality. End-Users' rights under Section 5 remain applicable.